redesign

**[|www.fitnesssports.com] Re-design Assignment**
This assignment's main goal was to take the ideas on web design presented by Redish, and apply them to a website that breaks many of the rules set forth by the author. In the redesign that I presented, I first took a close look at the original to decide just what issues existed. There were several but they all ended up under the same few basic web design mistakes.


 * Placing too much data on the main page
 * Excessive use of color and imagery
 * Inability of users to instantly recognize purpose of site
 * Lack of active space
 * Lack of organization of the data presented

Taking into account these five major issues, I began by working how to cut down the amount of data, color and imagery on the main page. This was accomplished by taking care of the last listed issue. Organizing the data into two major sections, with the second having a few subheadings. In this way, I was able to cut down on the length and amount of text on the main page.

The first of the headings was the store front itself, which was lost on the main page, while the second was the sporting events information. With the majority of information moved to subpages and the amount of images and colors reduced, I was able to attend to the last two remaining issues. My redesign has added much needed active space, letting the users eyes rest, and made the purpose of the site very easy to recognize.